https://www.sethapplebaum.me/home daily 1.0 2025-02-11 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/a51120de-7d34-4ce4-9452-487198e90d3d/Group+3.png Home - AppleBaum https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1608071871325-NIMCFLT0AN77KVPZG6RU/3L9A9737.jpg Home https://www.sethapplebaum.me/about daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/9495a5d9-979f-4948-b74d-1ef7097d985e/SethApplebaumHeadshotTilted+%281%29.jpg About - Work I enjoy wearing many hats across product, research, and strategy efforts. I am specialized in 0-1 product building, product innovation, user research, and opportunity assessments. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/f85c753f-0540-4390-85f0-ef370b107914/IMG_5555.JPEG About - Graduate I received my Master of Science from Northwestern University in Engineering Design Innovation (EDI), a studio-based program focused on human-centered design across products, services, and new ventures. I focused on product management, design strategy, entrepreneurship, and design research. At the end of the program, I completed a thesis project on urban and micro mobility. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1602806814822-KD5XRR0W3A1UE7ODANK9/IMG_2654.JPG About - Undergraduate Before Northwestern University, I spent four years in Austin, TX at the University of Texas to receive my Bachelor of Science in Communication & Leadership. I was a part of the Innovation, Creativity, and Entrepreneurship Bridging Disciplines Program where I received a certificate and also received a minor in Business. I immersed myself in the entrepreneurial ecosystem while attempting to attend every Longhorn football and basketball game. https://www.sethapplebaum.me/work daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/619f82ba-c2fb-41f5-9cb8-1b9e4c6f839a/coasterslogo.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/9aa0e0d3-d4e0-463e-a0e6-7d2ecebee4ca/steadyOTHER1.jpeg Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/f96f10cb-d36a-48e1-b468-2fc2eb7a5f80/Pangea0_sz3PtxRaZbu6m_Zp.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1c5ae2a0-8e03-4ac4-965f-7cdb54fc413e/orthologo1.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/457f2cf2-e169-47d6-a224-6c8f8ac3368e/Group+5.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/15322a78-7809-489b-9ed3-532ccdc7c49b/Group+6+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/473eb969-a65f-4e06-a315-093a3eed0e7e/Group+7.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/a7ae65d5-f513-4423-9502-77c6cb11602f/Group+3+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/ea3f3d28-0310-48d0-9b31-6b3552ac6bba/buildwithstudio.jpeg Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/c836331f-e387-47a4-ad08-e6470a70eaaf/Dzdr6AWWwAAqDNZ.jpg Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/793970a7-d65b-4d4e-8e05-217086c5a207/Screenshot+2025-09-04+at+1.13.20%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/875106c2-c30a-4e13-800b-f43aed9fac46/Screenshot+2025-09-04+at+1.23.51%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/cfdbdee3-5057-46fa-9519-7d5c23c279d9/Screenshot+2025-09-04+at+1.52.30%E2%80%AFPM.png Work https://www.sethapplebaum.me/academic daily 0.75 2025-02-11 https://www.sethapplebaum.me/academic/ideastagepitchcomp monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603490715623-PIUGDI1WWAORWMPUJDX3/IMG_9500.JPG Academic - COMMUNITY: First Annual Idea Stage Pitch Competition - Background During my two year undergraduate fellowship with the Blackstone LaunchPad, I was constantly tasked with promoting entrepreneurship. I wanted to find a new way to get all students excited about entrepreneurship. I decided to make it a semester-long project to create the first annual Idea Stage Pitch Competition — an event focused on getting students without actual businesses and prototypes to be active participants in the entrepreneurial ecosystem. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603490454780-C7J5U05MQH1NJCDKPJE9/IMG_7890.JPG Academic - COMMUNITY: First Annual Idea Stage Pitch Competition - Process There were nearly 40 applications following various marketing efforts. The 10 accepted idea-stage companies met with Blackstone LaunchPad mentors from the Austin community as well as myself once a week for three weeks. Additionally, after the competition all teams received feedback from and connected with the judges. The 10 teams grew their skills, experiences, and network tremendously throughout the university and Austin entrepreneurial ecosystems in a matter of weeks. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603491228650-7A8AQ8LP91VNAYMEKFYW/IMG_7922+%281%29.JPG Academic - COMMUNITY: First Annual Idea Stage Pitch Competition There were was one overall winner and two teams who received honorable mention. The competition has now spread to Blackstone LaunchPads across the country. Here is an example. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603492276242-YAF3VGAH845IHHBSX9HM/Screen+Shot+2020-10-23+at+5.30.59+PM.png Academic - COMMUNITY: First Annual Idea Stage Pitch Competition https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603491709807-6XZ4L0P3N5U32VVJ3COV/Screen+Shot+2020-10-23+at+5.19.14+PM.png Academic - COMMUNITY: First Annual Idea Stage Pitch Competition https://www.sethapplebaum.me/academic/kicksassist monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604678445016-TWWUURS2PBFQ52U0NWYA/KicksAssist_PortfolioProblem.jpg Academic - ENTREPRENEURSHIP: KicksAssist - Project KicksAssist, an application I conceived during an undergraduate entrepreneurship class, bridges the gaps between sneaker retailers for consumers. There is commonly a divide between what the consumer believes they are purchasing and what the retailer is providing. An example of this is when shoes look different in person or on feet than expected. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604678566286-9EN7AFCUOQ7M41F1NAPL/KicksAssist_PortfolioCompLandscape.jpg Academic - ENTREPRENEURSHIP: KicksAssist - Process I conducted two rounds of user research in addition to market research. Through several iterations, I evolved a solution to the problem at hand for the semester-long project. During the project development, I also created a business model and a prototype demo. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604678977704-HZPZE6YX7A349D196408/KicksAssist_PortfolioSolution.jpg Academic - ENTREPRENEURSHIP: KicksAssist - Solution The challenges of purchasing shoes online and in-store can be best solved with computer vision, augmented reality, and a sneaker sizing index. KicksAssist is not a competitor to sneaker retailers but rather an add on to improving the shoe shopping experience through technology. (pitch deck and demo below) https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1602615558683-24LC5V53AUIUQPY7J8JN/kickassistdetailedslidesforweb.jpg Academic - ENTREPRENEURSHIP: KicksAssist https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1602615604669-ZEEVQW0NV7WRCJAGJBU1/kickassistdetailedslidesforweb.jpg Academic - ENTREPRENEURSHIP: KicksAssist https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604680026656-PWEH9MWQGL07PXSPVVQK/KicksAssist_PortfolioPersonProf.jpg Academic - ENTREPRENEURSHIP: KicksAssist https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604680119160-2XJ9D4HLWXGALI8Y4I70/KicksAssist_PortfolioMktOpp.jpg Academic - ENTREPRENEURSHIP: KicksAssist https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604680241272-T1FPUZQBYJM72UM8Z7Y9/KicksAssist_PortfolioRevenue.jpg Academic - ENTREPRENEURSHIP: KicksAssist https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604680249317-FXHXWJ7M0XKWJNYL10IK/KicksAssist_PortfolioInStore.jpg Academic - ENTREPRENEURSHIP: KicksAssist https://www.sethapplebaum.me/academic/pg monthly 0.5 2021-07-11 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1607545317511-63BPWFNFUYRJNSFNU90L/1200px-Procter_%26_Gamble_logo.svg.png Academic - PRODUCT RESEARCH & DESIGN: Proctor & Gamble - Project As part of my Human-Centered Product Design (and Research) course, sponsored by Proctor and Gamble, I participated in a 10-week long project based on real industry needs. My group consisted of four EDI students. Due to a NDA agreement, the critical details of the product and process can not be shared. We focused on ethnographic research in order to re-imagine the user journey. We conducted multiple rounds of prototyping and testing. We also conducted competitor and market research. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1607571647576-0C40UU6T88I1XBGDKCZ2/muralboardBluredGuy.png Academic - PRODUCT RESEARCH & DESIGN: Proctor & Gamble - Process - Research & Synthesis From day one we dove right into various forms of research. Soon after receiving our design brief, requirements, and resources, we conducted our first round of user interviews through dScout. We performed secondary research to understand the product landscape, habits, aspirations, and tensions of our users. Eight dScout interviewees were selected from several hundred applicants through screener questions and videos. We developed journey maps, tensions, insights, and frameworks to organize our findings and support our ideation for potential solutions. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1607571109501-5HEP5KDQ3G0LJQUVCHK2/tallboardblurguy.png Academic - PRODUCT RESEARCH & DESIGN: Proctor & Gamble - Process - Ideate & Prototype Using our findings and design research tools we began brainstorming solutions in the product sector while keeping the service sector in mind to make sure we evaluated all consumers tensions. Through various brainstorming sessions we developed a wide range of solutions that was presented during design reviews and prototyped . Our second round of dScout interviews was with our original eight people and included continued ethnographic research and a first round of prototype testing. At this stage, the prototypes were detailed sketches. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1607571182925-FLCKTLUKXE4SHHWQLCNL/Screen+Shot+2020-11-14+at+11.17.06+AM.png Academic - PRODUCT RESEARCH & DESIGN: Proctor & Gamble - Process - Iterate Iterate Iterate Using our evolved findings, we developed additional insights, frameworks, and prototypes. We continued to follow the human-centered design process to really understand our users, their needs, aspirations and how they interact with our devices. We selected 10 final prototypes to test with our original eight dScout interviewees before making final product decisions. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1607571932109-UNR02R1EOFUH3UNMH3ZV/1200px-Procter_%26_Gamble_logo.svg.png Academic - PRODUCT RESEARCH & DESIGN: Proctor & Gamble - Conclusions We presented a finalized product. We also delivered our finalized research, including journey maps, personas, insights and frameworks. Lastly, we included opportunity areas outside of our project scope where we found significant insights regarding consumer behavior. https://www.sethapplebaum.me/academic/mather monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616441607579-Z0DPKWVA301WJFWPA4OG/matherlogo.jpeg Academic - SERVICE DESIGN: Mather Institute - Project As part of my Human-Centered Service Design (and Research) course, sponsored by Mather Institute, I participated in a 10-week long project based on real industry needs. My group consisted of three EDI students. We completed various forms of research in order to re-imagine what Mather Institutes’ future (digital) supper club evening events will look like. We conducted iterative prototyping along with various forms of research. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616445066657-SBX3QU9LW3EUSS26P7MQ/Screen+Shot+2021-03-22+at+3.30.56+PM.png Academic - SERVICE DESIGN: Mather Institute - Process - Research & Synthesis Soon after receiving our design brief and resources, we completed preliminary research and four storyboards to test with Mather community members. We performed secondary research to understand the service landscape, habits, aspirations, and tensions of our users. We developed stakeholder maps, ecology maps, journey maps, tensions, insights, and frameworks to organize our findings and support our ideation for potential solutions. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616444674193-RP4Z4SYRKK9PUTDPCHT3/Screen+Shot+2021-03-22+at+3.23.46+PM.png Academic - SERVICE DESIGN: Mather Institute - Process - Ideate & Prototype Using our findings and design research tools, we began growing our storyboards into a single service. We were able to test various prototype versions of our designed service. As we refined our service, we used tools like a service blueprint to best communicate how we solved all of our users’ pain points. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616444719677-X452WDVBKDSM4N4FY5D1/Screen+Shot+2021-03-22+at+3.25.01+PM.png Academic - SERVICE DESIGN: Mather Institute - Process - Iterate Iterate Iterate Using our evolved findings, we developed additional insights, frameworks, and prototypes. We continued to follow the human-centered design process to really understand our users, their needs, aspirations, and how they interact with our service. We developed a single service that was presented to the Mather Institute along with a storyboard and playbook. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616444409336-LJB1MSU7873R7IXF79W4/Screen+Shot+2021-03-22+at+3.18.08+PM.png Academic - SERVICE DESIGN: Mather Institute - Conclusions We presented a finalized service. We also delivered our finalized research, frameworks, and opportunity areas outside of our project scope where we found significant insights. Please reach out to me for additional information on this project as well as the final deliverables (and final client presentation). https://www.sethapplebaum.me/academic/arity monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616513243315-SHWLGA9QPVYV87BO84PD/aritydarkblue.png Academic - INTERACTION DESIGN: Arity - Project As part of my Human-Centered Interaction Design (and Research) course, sponsored by Arity, I participated in a 10-week long project based on real industry needs. My group consisted of four EDI students. We completed stakeholder, user, and design research to explore potential opportunities for Arity to add value, through their SDK (software development kit), within the travel industry. We conducted iterative prototyping along with various forms of research. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616514116708-ZAJFNZ63HP2OMFVARX85/Screen+Shot+2021-03-23+at+10.41.19+AM.png Academic - INTERACTION DESIGN: Arity - Process - Research & Synthesis We immediately jumped into interviews about leisure travel across a wide range of people. We pinpointed opportunity spaces to solve our users’ needs. Meanwhile, we performed secondary research to better understand the landscape, habits, aspirations, and tensions of our users. We developed journey maps, tensions, insights, and frameworks to organize our findings and support our ideation for potential solutions. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616514409266-2GU8JBMKOE8PE5J0UF1J/Screen+Shot+2021-03-23+at+10.45.18+AM.png Academic - INTERACTION DESIGN: Arity - Process - Ideate & Prototype After meeting with stakeholders and completing a sprint retro, my group decided to push forward with the Airbnb Concierge service. We created a user flow to better understand what the experience looks like. Next, we created low-fidelity prototype sketches to test with users. We refined our service offerings as well as the entire user experience. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616514936427-74CSKPT3RJUQR8AEKZJB/Screen+Shot+2021-03-23+at+10.53.08+AM.png Academic - INTERACTION DESIGN: Arity - Process - Iterate Iterate Iterate Next, we developed higher fidelity prototypes with our refined service. We then created a story around our designed experience, which was supported by all of our research. We developed a single digital experience that was presented to Arity. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1616514688701-ADS6KMZW550H1B9TQ0LW/Screen+Shot+2021-03-23+at+10.51.11+AM.png Academic - INTERACTION DESIGN: Arity - Conclusions We presented a finalized UI + UX flow to Arity. We also delivered our finalized research, frameworks, and opportunity areas outside of our project scope where we found significant insights. Please reach out to me for additional information on this project as well as the final deliverables (MURAL boards, Figma screens, and final presentation deck). https://www.sethapplebaum.me/academic/nlp-ip-commercialization monthly 0.5 2021-04-03 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1617651073650-1XLWH6OPW2I34CAKQ8ZK/1200px-Kellogg_School_of_Management.svg.png Academic - IP Commercialization: Natural Language Processing - Project As part of my Commercializing Innovations course, sponsored by the Innovation and New Ventures Office of Northwestern and the Kellogg School of Management, I participated in a 10-week long project to develop a business model and business strategy around a piece of deep technology intellectual property. The technology was developed by AI leader Larry Birnbaum. My group consisted of five Kellogg (MBA) students and one EDI student (myself). Dr. Birnbaum created the technology to predict and target users’ preferences based on their Twitter posts and data. The technology uses artificial intelligence but is most unique through its use of natural language processing. We focused on product and business strategy through our market and design research. My team interviewed nearly 50 people to find product-market fit. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1617653351156-E2NQ1GBM89VYV7LQXG58/Screen+Shot+2021-04-05+at+3.07.36+PM.png Academic - IP Commercialization: Natural Language Processing - Process - Research & Synthesis My team interviewed nearly 50 people with various, applicable experiences such as marketing, consumer products, and natural language processing. We quickly realized how saturated the social media marketing space is. While this technology was novel when it was patented over six years ago, the technology is less unique today. In order to commercialize the technology, we needed to pivot our strategy and data source/s. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1617653335988-ITY95RMOJP1K82HUWB6L/Screen+Shot+2021-04-05+at+3.08.43+PM.png Academic - IP Commercialization: Natural Language Processing - Process - Pivot The insights offered by the technology are extremely beneficial for users. Based on our large amount of research, we pivoted the use of the technology to consumer product reviews/feedback. We found companies are not incorporating reviews/feedback into product decisions/updates. Instead, they apply a “band-aid” to consumer reviews/feedback. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1617654519520-JL969MGCPAARYJP5OCSY/Screen+Shot+2021-04-05+at+3.28.18+PM.png Academic - IP Commercialization: Natural Language Processing - Process - Solution Using our evolved findings, we developed a business plan around the technology. The solution includes the patented algorithm, predictive analysis, and dashboard with actionable insights. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1617654450824-78DSCJOR5K8VGH33XU3R/Screen+Shot+2021-04-05+at+3.26.52+PM.png Academic - IP Commercialization: Natural Language Processing - Conclusions We presented a pitch deck to a panel of five venture capitalists. If you would like to view the deck (financials, business model, market sizing, why now, etc.) or learn more about this project, please reach to me! https://www.sethapplebaum.me/academic/catapult monthly 0.5 2021-07-10 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1625935888542-389LHTZ9KOZZEN71QBB7/1200px-Catapult_logo.svg.png Academic - BUSINESS & PRODUCT STRATEGY: Catapult Sports - Project As part of my Consulting for Wearable Technologies course, led by Dr. John Rogers, I participated in a 10-week long project based on Catapult Sports’ real needs. My group consisted of myself, an MBA student, and a MS Biotechnology student. Due to a NDA agreement, the critical details of the product and process can not be shared. We completed various forms of research in order to push a new product to a new target group of consumers. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1626033073812-18NOJHIRKLMB6ASADVKO/Screen%2BShot%2B2021-07-11%2Bat%2B2.50.33%2BPM.jpg Academic - BUSINESS & PRODUCT STRATEGY: Catapult Sports - Process At the beginning of the course, the professors and Catapult Sports worked together to define our assignments for the quarter. As we reached research and interview goals, we were responsible for specific deliverables. We developed insights based on our research methods to make informed decisions for Catapult’s new product offering. We presented our findings and process at bi-weekly client meetings. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1626032915203-Z9J7L0Y7HSW0N49VNIZ1/system.png Academic - BUSINESS & PRODUCT STRATEGY: Catapult Sports - Process We conducted 39 interviews across three potential target customer groups. We also received nearly 150 responses from applicable users for our survey to help us make informed decisions. Our research helped us prioritize target customer segments and product features. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1626026928079-RK2W5RM3U8WYBF2MTII1/8347_logo-20190805100402farley.png Academic - BUSINESS & PRODUCT STRATEGY: Catapult Sports - Conclusions We presented a final product along with additional recommendations. We also delivered a final report. Lastly, we included opportunity spaces and potential longer-term roadmaps outside of our project scope based on research. See where Catapult landed. https://www.sethapplebaum.me/academic/mural monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1625937675624-WNV2BVY9NXG3966T8VBK/9fc77fe3-8c50-4b80-b665-93d203537931_90_90.jpg.png Academic - MINDFUL PRODUCT MANAGEMENT: MURAL - Project For my Mindful Product Management course, we were tasked to develop a new experience for Mural. The Mindful Product Management course focuses on developing product management and design sprint skills along with empathy and mindfulness. My group consisted of two EDI students and one MSIT (information technology) student. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/8b8c2077-0e62-40fd-97de-1b7fa0bc66f8/Screen+Shot+2021-12-23+at+1.51.43+PM.png Academic - MINDFUL PRODUCT MANAGEMENT: MURAL - Process - Design Sprint My group and I performed a multi-step design process to best understand the problem we were seeking to solve as well as the solution spaces. The design sprint was the main deliverable for this course. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/b814cb7e-6286-4df5-aca8-36e9a34bc798/Screen+Shot+2021-12-23+at+1.51.22+PM.png Academic - MINDFUL PRODUCT MANAGEMENT: MURAL - Process - Iterative Prototyping We built out numerous low-fidelity prototypes to perform user testing. This research informed our final decisions. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/c4ce8134-cb0e-4903-8d57-d39a6fa1318e/Screen+Shot+2021-12-23+at+2.15.32+PM.png Academic - MINDFUL PRODUCT MANAGEMENT: MURAL - Process - Product Demo We built a prototype in order to present the Mural Experts on Demand Intake Process. While Mural Experts on Demand was growing, we were excited to offer a solution to part of the experience. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/d3ed3558-d0a5-463e-8226-91d14c191b3d/Screen+Shot+2021-12-23+at+1.50.44+PM.png Academic - MINDFUL PRODUCT MANAGEMENT: MURAL - Conclusions We presented our design sprint, research, opportunity areas, product demo, and product roadmap to Mural. For more information about the full design sprint, product demo, and final presentation, please reach out! https://www.sethapplebaum.me/academic/pg-ew3s4 monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1626231499440-AEHUNNA379GZBXMKAFP6/Screen+Shot+2021-07-13+at+9.57.16+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit - Project As part of an independent study, six EDI students worked together to uncover opportunity spaces for Jiobit. Jiobit already has large pre-existing user segments, but we were tasked with finding a white space market and redesigning Jiobit to fit that market. We began the process with a design sprint where we focused on further developing a lifetime experience for consumers. The group landed on Jiobit Travel, a new subbrand within the company’s brand architecture. I led the business strategy, brand strategy, and product strategy of the project alongside designers and engineers in order to create and communicate Jiobit Travel’s offerings. We developed software and hardware updates to Jiobit’s existing offerings. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/2dfa2344-b40e-46d3-bf3a-3810ff7fa6c9/Screen+Shot+2021-12-26+at+2.02.37+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit - Jiobit Travel Segments For Jiobit Travel, we focused on three types of travel programs: study abroad, service trips, and guided trips. These three categories influenced three digital product updates (one for each type of trip) and one physical product update to solve user needs. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/15a66417-366c-43bf-a1aa-ccc272915c84/Screen+Shot+2021-12-26+at+2.06.51+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit - Additional Opportunities As part of the final presentation, I pitched several opportunity spaces like why insurance packages will work and pricing tiers will not work. I also explored use cases through financial and human-centered design lenses. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1626231499440-AEHUNNA379GZBXMKAFP6/Screen+Shot+2021-07-13+at+9.57.16+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit - Conclusions This project allowed me to combine all of my interdisciplinary skills while working on a multidisciplinary team. Please reach out for the final presentation and product demo! https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/5889b8b6-ff9e-4792-9cbc-5ae4615d672f/Screen+Shot+2021-12-26+at+2.07.35+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/9f854076-aaf7-42b7-b6d7-4d10a77800b2/Screen+Shot+2021-12-26+at+2.07.46+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/cb126c35-e6ed-463d-9506-d39027c6aed5/Screen+Shot+2021-12-26+at+2.08.00+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/8a09edf3-6cfd-4e91-9f71-3e5b7aedcd88/Screen+Shot+2021-12-26+at+2.08.10+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/b14afaf6-5359-4112-8be5-338fd8803184/Screen+Shot+2021-12-26+at+2.13.48+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/2ccb9ff3-1127-44fc-8142-97734084d603/Screen+Shot+2021-12-26+at+2.08.22+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/7a9b3b61-93da-4001-a9f6-e69df98d4421/Screen+Shot+2021-12-26+at+2.08.36+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/0b42ca56-4ca0-4566-8591-5cebbc2040f2/Screen+Shot+2021-12-26+at+2.08.47+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/0d8ccccc-4a43-4714-b1c3-35b83ef1948a/Screen+Shot+2021-12-26+at+2.08.55+PM.png Academic - BUSINESS, BRAND, & PRODUCT STRATEGY: Jiobit https://www.sethapplebaum.me/academic/thesis-mobility monthly 0.5 2022-05-16 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/d417b96d-c578-465c-a34d-3d3088d76b26/Screen+Shot+2022-05-18+at+12.24.28+PM.png Academic - THESIS: Urban and Micro Mobility - Project I completed my thesis over a 20-week sprint in a self-selected area. I dug deep into several rounds of research, design, and strategy in order to uncover the opportunity and land on the solution. Project Description: Transportation modes for short and medium length trips in urban areas are ever-evolving to improve cost efficiency, sustainability, and safety. For people to take full advantage of evolving urban and micro mobility offerings, people need a suitable digital planning and aggregation solution. Mobilize maps offers personalized transportation planning and aggregation across transportation modes, situations, and other variables. Mobilize is a mindful solution, which elevates cities through environmental consciousness and local business partnerships. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/2300851e-38f9-45fe-8ba9-fdd23ccb8864/Screen+Shot+2022-05-18+at+12.23.30+PM.png Academic - THESIS: Urban and Micro Mobility - Process - Design, User, & Secondary Research For the majority of the 20-week sprint, I performed multiple forms of research through interviews, storyboards, prototyping, in-person exploration, events, ethnographic activities, and more. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/c6ec349b-e06b-40c2-bf76-5d66e175393b/Screen+Shot+2022-05-18+at+12.41.39+PM.png Academic - THESIS: Urban and Micro Mobility - Process - Product Design My thesis process concluded with iterative product designing and testing. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/7c567289-7fb8-4e99-b761-a034665a4adf/3332F1DB-8D13-48B5-8EC1-D061585236F6.jpeg Academic - THESIS: Urban and Micro Mobility - Midpoint Presentation Midpoint Presentation You can watch my presentation here. Start the video at 1:07:20. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/801333f2-b3ad-4e3d-9840-b12a00431ab3/20220312_114811.JPEG Academic - THESIS: Urban and Micro Mobility - Final Presentation Final Presentation You can watch my final presentation here. Start the video at 3:09:45. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/5c139e82-a788-4f0a-81e1-7c4b7497707e/Screen+Shot+2022-03-23+at+5.10.56+PM.png Academic - THESIS: Urban and Micro Mobility - Thesis Completion Following my thesis presentation, I officially completed my Master of Science (MS) in Engineering Design Innovation. Please reach out if you are interested in learning more about my thesis! https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/eb40e858-e8d4-453f-847e-79fd939a9d3b/Screen+Shot+2022-05-18+at+12.52.25+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/8c39c3e2-2024-4f4b-8648-372c1a6a8864/Screen+Shot+2022-05-18+at+12.52.44+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e9f5e768-d742-42b5-a7f2-f010dbc7260c/Screen+Shot+2022-05-18+at+12.53.18+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/49c9acc2-ad5b-44c2-bbb0-dfd4355fd906/Screen+Shot+2022-05-18+at+12.53.31+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/eb5ad0b7-8514-4845-bb9b-4b446719e016/Screen+Shot+2022-05-18+at+12.54.17+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/3d9498c8-4551-482a-a03a-cf03e1599d6b/Screen+Shot+2022-05-18+at+12.54.29+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/c0a04ede-9d23-47a5-bcce-f30751e00628/Screen+Shot+2022-05-18+at+12.54.57+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e286bc7d-6576-48e3-8a62-089e9d478a4c/Screen+Shot+2022-05-18+at+12.55.54+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/b2376b05-636e-493c-80c0-a89fc54d450c/Screen+Shot+2022-05-18+at+12.56.36+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/00310272-8412-48bd-9f5f-55c3f80d25fb/Screen+Shot+2022-05-18+at+12.57.02+PM.png Academic - THESIS: Urban and Micro Mobility https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/96017339-969d-452f-a182-22d9d6430787/Screen+Shot+2022-05-18+at+12.57.17+PM.png Academic - THESIS: Urban and Micro Mobility https://www.sethapplebaum.me/academic/meerkat monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/97e6a12f-1bcd-43d5-b02d-7cdb3ba39180/Screen+Shot+2021-12-22+at+11.52.47+AM+12.43.44+PM.png Academic - PRODUCT MANAGEMENT (Technology): Meerkat - Project For my Product Management (technology) course within the Kellogg School of Management, each group developed a new venture through the lens of a product team. My group consisted of six EDI students. We founded Meerkat, a project management platform for innovation teams to streamline and enhance their product development processes by aggregating project data into a single, searchable platform. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/2709ba2c-0104-424d-a917-0b7ff1cbd770/Screen+Shot+2021-12-22+at+12.04.26+PM.png Academic - PRODUCT MANAGEMENT (Technology): Meerkat - Process - Initial Steps The project began with a press release to better understand the goal we were seeking to achieve. Shortly after, we dove into primary and secondary research. Primary research consisted of 10 interviews. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/85dbc4c3-78c5-4e08-83ae-2a5746eceff1/Screen+Shot+2021-12-22+at+12.05.25+PM.png Academic - PRODUCT MANAGEMENT (Technology): Meerkat - Process - Secondary Steps We developed several documents throughout the process to reach out goal, such as a model-view-controller (MVC), unit economic model, affinity map, content model, moodboards, synthesized research, personas, user stories, product roadmap, and wireframes. Additionally, we completed user testing on our wireframes and value proposition. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/75391dc1-002d-4201-93de-ea874f84326d/Screen+Shot+2021-12-22+at+12.10.06+PM.png Academic - PRODUCT MANAGEMENT (Technology): Meerkat - Process - MRD & PRD For a majority of the course, we focused on completing the market requirements document and the product requirements document. Both documents had three iterations thanks to feedback from our project advisors and professor. If interested, please reach out for the full MRD and PRD. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/eee75d65-6e94-4d26-8806-f1f328d03e0e/1200px-Kellogg_School_of_Management.svg.png Academic - PRODUCT MANAGEMENT (Technology): Meerkat - Conclusions Please check out our Final Product Pitch & Demo and reach out with any questions! https://www.sethapplebaum.me/academic/irobot monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/dea75c1d-e44e-4f7b-825d-d2ac3beb0daf/iRobot+Logo+Print+%28002%29.jpeg Academic - DESIGN STRATEGY: iRobot - Project As part of my Design Strategy course, sponsored by iRobot, I participated in a 10-week long project based on real industry needs. My group consisted of five EDI students. Due to a NDA agreement, the critical details of the product and process can not be shared. We focused on ethnographic research in order to re-imagine the user journey. We conducted multiple rounds of prototyping and testing. We also conducted competitor and market research. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e387adf4-f15e-4a27-acfc-086f6a4a0874/IMG_4450.jpeg Academic - DESIGN STRATEGY: iRobot - Process - Research We completed a deep dive of primary and secondary research. Our primary research consisted of 15 interviews. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/60053041-472e-4ce8-bd3c-89d50dbcd5ba/IMG_4526.jpeg Academic - DESIGN STRATEGY: iRobot - Process - Synthesis From our research, we developed multiple rounds of frameworks, insights, and how might we statements. Leading insight statement: People often want to disconnect from actively thinking about or doing household tasks so they use smart home devices to relieve mental and physical burden. However, smart devices often don't work properly or fit in to a person's daily routine, creating disruption and amplifying stress. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/b3d89175-9a41-46f8-aee2-1144b931e47c/Screen+Shot+2021-12-23+at+2.55.33+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/3622b4ca-2c6c-4027-9e31-6fc15078a2e8/IMG_3801.jpeg Academic - DESIGN STRATEGY: iRobot - Process - Solution Ecosystem Based on frameworks, insights, and how might we statements, we developed a solution ecosystem and business model canvas (see below). https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/0fcae0eb-e1ec-4965-89ab-bf4bb3b7e557/Screen+Shot+2021-12-23+at+2.45.41+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/64df83cb-1db4-4fee-b16d-cb95e24fddb2/Screen+Shot+2021-12-22+at+12.46.24+PM.png Academic - DESIGN STRATEGY: iRobot - Conclusions We presented iRobot HyperSense to the iRobot team. Please reach out if you are interested in learning more about this project! https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/19f34fb6-334a-4366-b17a-f05a3b90bf97/Screen+Shot+2021-12-23+at+2.58.01+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/7b811e87-4a00-4d5c-b451-77be8e5676f1/Screen+Shot+2021-12-23+at+2.58.14+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/c5c447f3-ba7e-47d4-8916-36804605d75d/Screen+Shot+2021-12-23+at+3.00.03+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/4f7b4b3d-737f-4084-aedb-a6aef6ad985c/Screen+Shot+2021-12-23+at+2.59.52+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/d6d2b0b3-6a88-455a-8722-d1aabaecf4e5/Screen+Shot+2021-12-23+at+2.58.25+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/7d0ab859-78a5-4223-8d50-fbbdf74894b9/Screen+Shot+2021-12-23+at+3.00.15+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/c58a96a3-767e-443e-811e-06ed8a47f78f/Screen+Shot+2021-12-23+at+2.58.35+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e6260f89-f103-4479-acf9-f3445f2ccef6/Screen+Shot+2021-12-23+at+3.00.22+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/78c50ab0-326b-4f8e-b1e2-f29254297c1f/Screen+Shot+2021-12-23+at+2.58.46+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/4af90fb2-df98-4427-b763-871124c83b5f/Screen+Shot+2021-12-23+at+3.00.37+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/dd251b3a-91da-43e3-b76b-05d48d3b6adf/Screen+Shot+2021-12-23+at+2.58.59+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/a29b9b4e-0bd2-4a90-8915-62d9eab4aef8/Screen+Shot+2021-12-23+at+2.59.13+PM.png Academic - DESIGN STRATEGY: iRobot https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e35c6b01-1b5b-4dfa-82b5-430c673f0c3c/Screen+Shot+2021-12-23+at+2.59.24+PM.png Academic - DESIGN STRATEGY: iRobot https://www.sethapplebaum.me/academic/dpi monthly 0.5 2021-12-26 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/3423d36c-8741-48aa-a14d-2a8b9617faa9/Screen+Shot+2021-12-21+at+11.33.06+AM.png Academic - Designing Product Interactions: Integrated Experiences - Class Background Designing Product Interactions (DPI) is a course offered by Segal Design Institute at Northwestern University. The course is taught by Craig Sampson who founded and directed the IDEO Chicago office for 16 years. DPI focuses on understanding design across industries and products such as consumer products, music/sound, psychology, haptics, augmented/virtual reality, and more. For every course assignment and project, we focused on the DPI framework on the right. This course was a phenomenal experience in understanding how people interact with physical products and human-centered design. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/ac6345a9-bccf-4d21-9345-364ee970237c/1729A4C3-D5B5-4A4C-B9AD-084BC8EFB618_1_105_c.jpeg Academic - Designing Product Interactions: Integrated Experiences - Emotional Box (Urgency) Ask: Each team designed and built an interactive box, 16” x 12” x 4”, with the top surface serving as a lid, attached along the rear edge. While the functional interaction is the same for all teams, each team had the interaction design goal to elicit a particular emotion in the user when they open the box. This was not about what was in the box, but about the properties of the box and the experience of opening it. My group’s emotion was urgency. We created a three-part timed, gamified, and problem-solving experience. Demo Video Process Images One-pager Project Explanation Midpoint Presentation https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/39c3d988-97bc-4208-880a-29d66e880c8e/IMG_0882.jpeg Academic - Designing Product Interactions: Integrated Experiences - Activated Doormat Ask: The goal of the final demo for this course was to bring together and apply the principles discussed in this course in a provocative and illustrative manner. The demo was an illustrative bilateral (you interact with it and it interacts with you), multi-sensory, human-product interaction. You should illustrate your understanding of established human routines and emotional experiences. The demo had to span across the physical and digital worlds. My group focused on how to evolve the everyday routine of stepping on a doormat. Hypothetically, the activated doormat would be a part of a person’s smart home in order to lock/unlock a door, turn lights on/off, and more. Our prototype focuses on the experience of how an activated doormat can unlock/lock a front door as the user enters/exits. Demo Videos Process Images Final Presentation One-pager Explanation https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/5be3b19a-90f1-4546-88e6-fbd27afe0213/Screen+Shot+2021-12-21+at+12.18.02+PM.png Academic - Designing Product Interactions: Integrated Experiences - Future of Bathroom Stall Doors Ask: Using insights into human needs and knowledge of available technologies, we had to create a new door concept that is useful and compelling – even inspiring. The solutions needed to demonstrate an understanding of a range of human senses, perceptions, preconceptions, and actions. After understanding the history of bathroom stall doors and current interaction experiences, we developed a hands-free, manual, and accordion-style door. The door can be closed, locked, and opened with the user’s forearm or elbow without taking away space in the stall like current bathroom stall doors. Stall Door Presentation (Final) Prototype Demo Video Current Experience Video Process Sketches https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/d76f8079-fe34-4243-8abf-56896bcfed12/622275AA-F958-443F-9037-A05A6B61B246_1_105_c.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1e8f9a0e-6bd1-484e-9be5-6122cdffe9a1/PreliminarySketches1.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1e59d29c-2338-43d4-af53-8c5b6d40e96d/Screen+Shot+2021-12-21+at+3.30.11+PM.png Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e6eff600-67c6-4a64-96f5-374fba96c8bf/IMG_6181.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/893be75a-a2ea-4c96-bfab-a81db6991f60/IMG_6195.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/23d873ba-5841-4e2d-b0d1-8aee2545afaf/IMG_4156.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/e80e0f3e-8472-45a0-9639-78fb9836ae18/IMG_3132.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/0304a860-da19-4b2f-9ad3-ee2b7bc74e28/IMG_4206.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/0c694a48-c221-4af0-aefa-d1bb4394111d/IMG_4213.jpeg Academic - Designing Product Interactions: Integrated Experiences https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/b22c1379-c2a5-4fd6-8715-c65a6a49ed12/IMG_4051.jpeg Academic - Designing Product Interactions: Integrated Experiences https://www.sethapplebaum.me/academic/nbabroadcasts monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603383067487-GQ8EDN1SSUERV8RIOX5Q/nbalogo+%281%29.jpg Academic - ANALYTICS: Shortening NBA Broadcasts - Project As part of the entertainment industry, a trending conversation in professional sports is how to shorten game lengths without changing the actual sport and its revenue streams. Sports viewers’ attention spans continue to decrease. Despite the NBA being a leader in the category, and the MLB being a laggard, the NBA continues to push for its contests to last just two hours. Professor Kirk Goldsberry, a current NBA ESPN analyst and leader in basketball analytics, encouraged me to attack the two hour goal with a unique opportunity for my report to be presented to the NBA. This project was completed for my sports analytics course at the University of Texas. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603382554637-9A4MQS9U65817KZZBDUQ/Screen+Shot+2020-10-22+at+11.02.03+AM.png Academic - ANALYTICS: Shortening NBA Broadcasts - Process This project included a deep dive into game broadcasts. I broke down and charted every second of multiple NBA broadcasts. I charted over 1,000 minutes of NBA broadcasts. Then, I uploaded spreadsheets to Tableau to analyze. I used data visualizations and market research to drive my final report. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1605374235432-3LFAF9WTAN53HEN18CGY/Screen+Shot+2020-11-14+at+11.17.06+AM.png Academic - ANALYTICS: Shortening NBA Broadcasts - Process For example, I was able to discover, through Tableau, over five minutes per broadcast are wasted during timeouts. The NBA needs faster transitions before and after timeouts, or they need to include additional advertisements. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603385034540-PA791S1FQZKDFFPBVEPW/Screen+Shot+2020-10-22+at+11.42.42+AM.png Academic - ANALYTICS: Shortening NBA Broadcasts - Conclusions The NBA, which currently averages around two hours and twenty minutes per game, can strategically shorten game broadcasts by at least seven to ten minutes without removing revenue generating content. If the NBA removes the new coach’s challenge rule, there is an additional two minutes that can be shaved off. (full report hyperlinked below) https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1605373810401-9RBTK24VGKYM628YBMQT/Screen+Shot+2020-11-14+at+10.57.29+AM.png Academic - ANALYTICS: Shortening NBA Broadcasts Full Report https://www.sethapplebaum.me/academic/doordie monthly 0.5 2020-11-14 https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1604683256142-EQ4GZS87IONXD03J3MV4/storydoingstuffboardnotes.jpeg Academic - INTERNSHIP: Do Or Die @co:collective - Project During my undergraduate internship at co:collective, I was immersed in developing materials for the Do Or Die workshop. The workshop focuses on the survival skills to avoid disruptions and create disruption in your industry. I worked alongside design and innovation leaders to build the curriculum and deliverables for the workshop. I was responsible for creating a case repository of companies that caused disruptions, were disrupted, avoided disruption, and everything in between. I wrote pieces on Harley Davidson, Toys “R'“ Us, Hummer, Bird, GameStop, Blockbuster, and more. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1602628022023-YC5GIKE5E4OSXJ0VOV72/Screen+Shot+2020-10-13+at+5.25.23+PM.png Academic - INTERNSHIP: Do Or Die @co:collective - Process Do Or Die gave me an incredible opportunity to dive deeper into corporate innovation. I was able to draw conclusions on what happened to companies like Blockbuster other than streaming services were evolving rapidly. I commonly found that companies were focused on the wrong mission, or quest as it is called at co:. This gave me perspectives to make predictions on the next companies to be disrupted if they did not participate in a workshop like Do Or Die. https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603486775450-F79DBU192AEEYXFF3LK0/Screen+Shot+2020-10-13+at+10.16.53+PM.png Academic - INTERNSHIP: Do Or Die @co:collective - Toys “R” Us Case Study https://images.squarespace-cdn.com/content/v1/5f73631d5680a63495eee8b0/1603486712885-C6WNUNOSWGR7I3PB420I/Screen+Shot+2020-10-13+at+10.16.19.png Academic - INTERNSHIP: Do Or Die @co:collective - Harley Davidson Case Study Check out the full article here.